3 Reasons Your Business Should Have Digital Signage

Although business owners continue to benefit from static signs, modern consumers expect that at least some signs in a business offer more interaction and information than static signs can supply. Your competition likely uses cutting edge display signage to attract and retain customers. If you want to compete, you must up your game by adding digital signs to your marketing and advertising strategies.

Whether on walls, tabletops and shelves or in kiosks, enclosed booths or bus stop shelters, digital signs:

Engage Customers in More Ways

Customers desire a lot of extra value when they visit a business. It doesn’t matter if that value comes in the form of on-site sales updates, merchandise details, educational videos, interesting articles and social media updates or general up-to-the-minute information like the time, current weather and recent industry and community news. Some customers return to certain businesses for no other reason than the fact that those businesses offer diverse methods of engagement through general and personalized dynamic content.

Provide Updates Without Additional Costs

What better way to attract customers then with an interactive digital sign that shows advertising one minute and offers instant coupon printing and customer feedback options the next? Your digital signs can provide real-time price changes and surprise deals that only last for an hour or a weekend. Shelf talker digital signs, for example, can provide instant printed or digital coupons when consumers use their smart phones to scan quick response codes displayed on the signs. The best part is that you only have to foot the upfront cost for the signs and software and the long-term cost of your monthly electric bill. You don’t need to waste time or money working with professional print publishers at the last minute to change displayed details.

Although business owners continue to benefit from static signs, modern consumers expect that at least some signs in a business offer more interaction and information than static signs can supply. Your competition likely uses cutting edge display signage to attract and retain customers. If you want to compete, you must up your game by adding digital signs to your marketing and advertising strategies.

Whether on walls, tabletops and shelves or in kiosks, enclosed booths or bus stop shelters, digital signs:

Engage Customers in More Ways

Customers desire a lot of extra value when they visit a business. It doesn’t matter if that value comes in the form of on-site sales updates, merchandise details, educational videos, interesting articles and social media updates or general up-to-the-minute information like the time, current weather and recent industry and community news. Some customers return to certain businesses for no other reason than the fact that those businesses offer diverse methods of engagement through general and personalized dynamic content.

Provide Updates Without Additional Costs

What better way to attract customers then with an interactive digital sign that shows advertising one minute and offers instant coupon printing and customer feedback options the next? Your digital signs can provide real-time price changes and surprise deals that only last for an hour or a weekend. Shelf talker digital signs, for example, can provide instant printed or digital coupons when consumers use their smart phones to scan quick response codes displayed on the signs. The best part is that you only have to foot the upfront cost for the signs and software and the long-term cost of your monthly electric bill. You don’t need to waste time or money working with professional print publishers at the last minute to change displayed details.

Organize and Speed Up Checkout

Lastly, you can get a leg up on your competition at checkout with digital signs. Beyond providing coupons to smartphone users, shelf talker signs can also provide instant savings to special VIP and loyalty customers who scan a barcode on a customer card or type in a unique customer number on a touchscreen. Digital signs can also help with wedding and anniversary gift list purchases and large order fulfillment. Customers can add items to a digital checkout list by merely selecting a purchase option on shelf talkers and then print out a list to take to check out. As customers pay for their orders, your employees fulfill them and leave the items at a pick-up area.

These are just three of many reasons why you should add digital signage to your business. Digital signs can also improve your tracking of consumer traffic, interests and buying trends and train, motivate and track your employees.